Menstrupedia
Initial Ask – Rs.50lakhs for 10% equity at a valuation of Rs.5Cr.
About the Company
The company has made two comic books, one is the menstrupedia comic, for education of girls, and the other is named “Gulu” for education of boys.
Both of these comics use characters and fun graphic representations to teach the younger generation about the education which is not given to children in the school curriculum.
This is a great initiative, in order to spread awareness and the company to make this readily available to its consumers, whenever and wherever they need it, which is the company is in process to develop its distribution channel.
Past performance of the Company
The total revenue of the company till date is Rs.1.15Cr, 60% of which is from book sale and 40% from sponsorships
Industry Overview
This a widely talked about issue, which has not yet been looked on as a business, or an industry to be tapped. Being the new ones to tap this market to raise awareness about puberty and growing up is very essential for the young kids and having pictoral and graphic representations to spread such awareness is a great method.
If this is treated a general comic book, then there might some distributive problems, because there is high competition for the shelf on the comic book stores.
Offers made, and the one accepted:
1. Namita offered Rs.50lakhs for 25%, which was countered for 20%
2. Ashneer undercut Namita to offer the same for 22%.
Finally the Rs.50lakhs was taken for 20%.