Poo de Cologne
Initial Ask – Rs. 75 lacs for 5% equity at a valuation of Rs. 15 Cr.
About the Company
Trying to bring about a culture like foreign countries, this company has launched pre-toilet sprays,. which are made of pure essential oils. These products have their place not only at homes, but also in restaurants, cafes, malls, etc. It can be heavily used while travelling, while attending guests in order to maintain good ventilation. Coming in 5 varieties, this company wants to make a global presence in the toilet spray market.
Making its sales at Amazon, Flipkart and Trell, the company has received repeat purchases from both Tier 1 and Tier 2 companies. But, the product can be made better by introducing automated systems.
Past performance of the Company
Starting in Feb 2020, they have made sales worth Rs. 4.5 lacs, leaving out Covid phase. This makes around Rs. 75,000 monthly revenue. However, they are expected to enjoy fair margins as they produce a bottle at Rs. 65, and sell it at Rs. 555.
Industry Overview
Heavy toilet sharing in India has made a market out of these products here. Its the flavours of the Indian food that is another reason for the growth potential of these products. Increasing need for ventilation among the urban families and their growing incomes have made the market focus on this niche audience only (one of the sharks pointed out that people can get mobile network in the price of this product).
These products have already built a good industry in the developed countries like US. However, the mentality that the foreign goods will work out here too, is not that supportive of its growth.
Offers made, and the one accepted:
No sharks offered a deal.