Bakarmax
Initial Ask – Rs. 35 lacs for 5% equity at a valuation of Rs. 7 Cr.
About the Company
This is a full-fledged web comic and animation studio, where they try and launch comics for adults. They release 4 web-comics and 2 animation shots on a monthly basis on their own platform, along with other 40 contributors who put out their own content. This being just one vertical of their business, they have a 2nd vertical which is related to client work. They use designing, animation and comics for providing services to big companies. Some of the big companies like Airbnb, Amnesty International, Doctor with borders have been their clients in the past. Infact, they were the ones behind the viral Chacha Chowdhury advertisement published by Cred recently.
Even after having a big empire to capture, they feel that they lack in marketing their work. This is the reason they have 9000 users on a monthly basis, of which 3000 users are unique. While their original content is not making money, they earn by providing services and prospective sales of their IP.
Past performance of the Company
Having a low follower and user base, they have recorded a monthly sales of Rs. 5.8 lacs, which is a record of 2 quarters of the year 2021.
Industry Overview
One of the most promising sectors as of now, Animation, Visual Effects, Gaming and Comic (AVGC) industry currently is worth reaching Rs. 3 Cr. by 2024, at a CAGR of 13.5%. ‘The sector has the potential to become the torchbearer of Create in India and Brand India’, these were the words of Commerce and Industry Minister Piyush Goyal. Indian VFX industry has such an immense potential on the back of the creative energy of our youth, which was seen during the pandemic. This has also accounted for its mention in the Union Budget 2022, where the announcement of a task force has been done for this industry. The industry has huge cost benefits in India, as the production cost here is 3/4th of the Western countries. Inspite of this, the said sector and the said company has a long way to develop itself to meet the global standards, an example of which can be seen through webtoons.com.
Offers made, and the one accepted:
No sharks offered a deal.