AyuRythm
Initial Ask – Rs. 75 lacs for 2% equity at a valuation of Rs. 37.5 Cr.
About the Company
Trying to bring back the culture, where ayurveda was used to check the stability and instability of our bodies, this company has launched their own mobile application fusing new age technology and old age medical procedures. They use PPG technology to assess ‘Vitta’, ‘Kapha’ and ‘Pitta’ of an individual’s body, post which they show the wellness and prevention reports of the individual. This is then used to advance the consumer to a subscription based model, where they are shown personalised routine content for maintaining their fitness.
As per their data, they have around 1.25 lac downloads, out of which 25k active users are recorded on a monthly basis. In the month of October 2021, they recorded 12000 downloads, which led us to arrive at a retention rate of 10%
After this, their plan is to extend this vertical to the wearables section too.
Past performance of the Company
They are at a pre-revenue stage, which is why it was termed as a ‘risky’ investment by sharks.
Industry Overview
Pandemic has caused people to realise the need for the change in consumer habits in terms of wellness products and services. The focus has shifted more and more towards a more natural and holistic way of living. In the name of such holistic healing systems, Ayurveda has been gaining traction in the form of its products and services. Thus, the ayurveda industry is expected to compound at a growth rate of 16% by the year 2024.
Along with this, the PPG sensors used in the product are the same used by Oxymeters and Smart Watches. A huge market for these sensors and technology based on this is inevitable on the back of increasing innovations in products and technological advancements. Thus, this company has good future prospects.
Previous Equity Split/Investments
They have previously raised two rounds of funding, once Rs. 70 lacs at a valuation of Rs. 14.2 Cr. pre money and Rs. 2.25 Cr. in the next round at a pre money valuation of Rs. 25 Cr.
Offers made, and the one accepted:
They were given an offer by Aman Gupta, who was ready to invest Rs. 75 lacs for an equity of 5% of the company. This was countered by the founders, by asking for the same amount of money for 2.68% of equity of the company. The deal was closed at this counter offer!