Beyond Water
Initial Ask – Rs. 75 lacs for 4% equity at a valuation of Rs. 18.75 Cr.
About the Company
Even though WHO has prescribed every individual to intake 3-4 litres of water everyday, we forget to drink water. Instead we drink aerated water and juices to fulfil our need for water, containing around 6-8 spoons of sugar and huge amounts of chemicals and colours. This has led this company to come up with the first liquid water enhancer, which makes any drink tasty and nutritious.
One bottle of this product can serve about 5 litres of flavoured drink, soda, green tea, coffee, literally anything. Selling through their website and Amazon, their product contains all natural stevia, which is directly sourced from pharma. They are also gonna go for cocktails, which is estimated to have a great market in the US. Basically planning to go ahead with mixers as well as liquid enhancers, this company wants sharks on board for their leadership.
Past performance of the Company
The company earned Rs. 10-12 lacs in the month of October 2021.
Industry Overview
It is a sector which has a lot of potential in India because the average requirement of water by an individual in India is 8-10 glasses. So this product can be a great way to make people drink enough water. The climate of India is humid and so the water requirements must be met by the people. Thus this sector has a lot of potential and has very limited players. Once it gets it perfect price then it will reach out to the masses.
Offers made, and the one accepted:
Aman Gupta and Namita Thapar came together to offer Rs. 50 lacs for 20% equity, along with Rs. 25 lacs as debt@12%. This was countered by asking for Rs. 75 lacs for 10%, which led to negotiations between the two parties and the offer made was Rs. 75 lacs for 20%. This was again countered by asking for the funds at 15% equity, which led to the offer of 12%. The deal was sealed here.