Good Good Piggy
Initial Ask – Rs. 45 lakhs for 5% equity at a valuation of Rs.9Cr.
About the Company
Digitising the Piggy bank concept, this company aims at habit building process in children. Claiming to be an ed-fintech interplay in the country, this company operates on a D2C model, where they try to bring about behavioural development in a child: making them habituated with the daily transactions and saving habits in an online format.
Pre-teenagers are their target audience. They reach them through their parents, who are the ones setting tasks for their children in the application developed, and set the child on the path of habit building. This company is at its prototyping stage and they have an annual subscription based model of earning revenue.
Past performance of the Company
The company being at its prototyping stage, is currently operating at zero revenue.
Industry Overview
The sector targeted i.e., ed-fintech is not an easy interplay. There are a few companies namely, Junior and Fampay, who have established their models for the pre-teens and teens in the exact same fashion as this company aims to do. This therefore seems to be a tough sector to establish your feet.
Along with that, the motive of this company to serve both education and finance is not that clear. This signals that it either chooses one of the two mentioned, or end up being inferior to Junior and Fampay.
Offers made, and the one accepted:
No Offers made