Motion Breeze
Initial Ask – Rs. 30 lacs for 3% equity at a valuation of Rs. 10 Cr.
About the Company
Aligning motion and technology, this company has built a smart electric motor, which is in its prototype development stage. The device helps the riders adjust their posture and performance as per their own comfort. Capable of giving the speed of 180 km/hr and 0-100 km/hr in about 6 seconds, this has a single charge range of 250 kms. It also has a utility space for keeping a charger, helmet etc. This can also be transformed in order to change it from transport vehicle to sports vehicle, changing the ergonomics and performance.
This product belongs in the upper segment of the people in society. The existing customers are already loyal to the brands they use, like Royal Enfield. Thus, their customer acquisition cost will be very high. Frame structure and actuator along with battery build design are patented. This is the reason that Ashneer wanted to sell the patented parts separately. if need be.
Past performance of the Company
They are at a prototyping stage, 3 models to be launched worth 1.5-3.5 lacs.
Industry Overview
This Industry can gain a lot of traction from the Motorcycle Lovers and the EV Boost by the Government will also help them a lot. The only threat in this industry is major motor cycle manufacturers like Royal Enfield which are working on their Electric Motorcycles. However, the industry is yet not explored properly and the fact that the Vehicles will be smart can act as a USP.
Previous Equity Split/Investments
They have previously raised Rs. 35 lacs for 27% equity of the company.
Offers made, and the one accepted:
Ashneer Grover was the only one to offer the company Rs. 30 lacs for 6% equity of the company. The deal was done at this offer only.