Xavier's Finance Community

Nuskha Kitchen

Initial Ask – Rs. 20 lacs for 10% equity at a valuation of Rs. 2 Cr.

About the Company

This company provides a 50 day after-delivery course for postpartum recovery of a woman. With their traditionally set 20 beneficial ingredients, they help the woman get back to her normal self through their products and an additional 24 hour online support for problems.
They make their products available through their own website, while they are in transit to sell on Amazon also. Having catered to almost 400 women, they also cater to the new-born babies. 

Past performance of the Company

Their sales since 2019 has led to a revenue of Rs. 19 lacs, out of which they earned about Rs. 1.45 lacs in the month of October 2021. Out of the total net revenue, they’ve earned Rs. 1-1.5 lacs as profits. 



Industry Overview

This company is linked to the baby care market, which is not showing any signs of deceleration, even after a declining population indicator by NHFS.
However, factors such as maternal health, fertility, nutrition, women’s empowerment and digital uptake are important factors to be considered here. Also, the millennials provide a major push to companies like this. Trying to support young mothers with the traditional recipes and ‘nuskhas’, this industry has a good potential. However, it is quite unexplored and is also affected by the fact that women employment has increased over time. 

Offers made, and the one accepted:

No sharks offered a deal.

No Deal