Initial Ask – Rs.10lakhs for 20% equity at a valuation of Rs.50lakhs
About the Company
The company has developed a round shaped, plastic mould, which can be used to shape the belly button well. This mould is inserted into the belly button after application of castor oil, and then taped for sometime in order to get proper shape to the belly button. The product seemed gimmicky to the sharks and shall not sell well in the market.
Past performance of the Company
The company has sold around 600 units of the product valuing around Rs.4,80,000/-.
Industry Overview
There is no such prevalent industry. The product in itself belongs to self-care or body care, however, the belly button formula is not scientifically proven and also as a product sounds gimmicky. Therefore, the company may create an industry for itself in the space, but changing the market’s outlook is a pretty difficult task.