Theka
Initial Ask – Rs. 50 lacs for 10% equity at a valuation of Rs. 5 Cr.
About the Company
Serves coffee in 59secs. They have prepared a brew, by roasting 100% arabica beans. They use the base to put the brew in the beer bottle and then add cold milk in which the sweetener is already added and then serve it in a beer bucket. The coffee according to the sharks tastes really good. The company has 12 products, but only 3 SKUs. The shelf life of the base is 1 month and the bottle once prepared has a shelf life of 3 days.
The company has reduced capital investment, Rs.1.5lacs is enough to set up one kiosk. Plus due to the handmade technique, a total of Rs.2.5lacs is enough to serve the consumer.
The company has a differentiator that the coffee is processed using 100% arabica beans at a price of Rs.100/-.
If the product can be made ready-to-drink without compromising on the taste, then the owner can also go towards the ready-to-drink. The Shelf life is a major concern in the expansion of the brand.
The brand has to focus on central logistics, as per shark Peyush Bansal, which will help to operate and standardise procedures
Industry Overview
The coffee industry is very overcrowded. Plus QSR space is also very overrated. The rates of 100% Arabica Coffee is very high, and the price point can be differentiator in this case.
General beverages have a shelf life of around 6 months. However, distribution in this industry is the most difficult area of operation. Many companies have had to close down due to excessive capital expenditure, and distribution problems.
Previous Year Performance
1st Year they sold product worth 1.6Cr. In the second year they grew to 1.8Cr. Covid impacted, after which the brand had to be rebuilt, after which 30lacs have been earned as revenue from 3 carts
Offers made, and the one accepted:
No deals offered